Wemmse: Mit Schlagfertigkeit zur grössten Content-Creatorin

With more than half a million followers on Instagram and TikTok, Wemmse is one of the most successful content creators in Switzerland. Behind the name is Emma, who turns everyday moments into short videos and reaches an enormous number of people with them.

A portrait for SRF Bounce about what the audience does not see: the wish to please everyone, which is impossible on social media, and what she has learned about letting the pressure go. Her counterweight to it all is riding, being offline and sorting her thoughts.